- To continue to serve the nonprofit sector as the leading unbiased independent information source for all things in Flint
- To provide news and information about Flint and to help corporate executives and foundations improve their fundraising efforts for Flint
- To offer our readers a rich mix of news and “how to” features across a variety of disciplines – People, Public, Private, Events, Business of the city of Flint
- To empower marketing professionals with expansive yet focused marketing solutions, including digital lead generation and content marketing opportunities that will grow revenue, inspire customer loyalty, and drive thought leadership
The annual publication will offer a spectacle of the city to the world. The publication will be a Flint focused annual print edition. There will be a quarterly digital edition for the same. The advertising, distribution strategy will align with the overall magazine strategy: print, online and digital. The annual publication will be global in its approach and will have an annual special podcast series and social media campaign streamlined with the efforts.